All created on Mr Champion’s laptop. On first watch, this video just seemed to be a bit of fun made in the studio to pass the more dull moments.

Upon closer inspection, though, Chris seemed to be doing something with his hands. That something, of course, was spelling out the name of the upcoming album. The intention of course, was for it to be a bit of a puzzle. Stick it online and see if anyone ever worked it out. Perhaps when the album name had been announced a few months later, people would look back at this and notice it – like a little hidden easter egg.

Staggeringly (or perhaps not at all unsurprisingly) the fan sites analysed every frame and had the album title in just a couple of hours.

Remarkable work.

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