The release of the band’s eighth album, Everyday Life, is announced when selected fans around the world receive a typed card in the mail – hand-signed by the band – revealing that Everyday Life will be released on 22 November, 2019.
One of the first to receive the note and post about it is Coldplay fan Lena, who thinks is might be a hoax.
Fake alert ! Got this in the post this morning with autographs in gold in the corners . Can’t see why anybody would send it . Anybody got anything similar ? pic.twitter.com/Op6VsG51Dh
Lena’s tweet ends up making the news around the world. (And the notes definitely weren’t fake.)
Here is the full text of the note:
my typing isn’t very good i’m sorry
i and we hope wherever you are you’re ok
for the last 100 years or thereabouts we have been working on
a thing called Everyday Life
in the classifieds you might write ‘double album
for sale, one very careful owner’
one half is called ‘sunrise’, the other ‘sunset’
it comes out 22 november
it is sort of how we feel about things
we send much love to you
chris, jonny, guy, and Will Champion esq
The note came three days after the first post on the band’s social media alerting fans to the new era.